Platform Leadership: How Intel, Microsoft and Cisco Drive Industry Innovation
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Description
It is the fundamental challenge of the high-tech sector: A firm must innovate internally to succeed yet its success may equally depend on corresponding innovations by external firms. Whether a company develops a ubiquitous operating system or the software that runs on it, a VCR or the movies we play on it, every participant in a high-tech network is vulnerable to the innovative moves of its partners and competitors. Yet, in spite of this perilous situation, some firms have developed strategies that have made them industry powerhouses and world-class innovators. How? By becoming platform leaders companies that provide the technological foundation on which other products, services, and systems are built. Platform leadership is the Holy Grail of high-tech industries, but it is difficult to achieve. In “Platform Leadership”, high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products.
Product details
- Reading level: 15+ years
- Hardcover: 305 pages
- Publisher: Harvard Business Review Press (1 April 2002)
- Language: English
- ISBN-10: 1578515149
- ISBN-13: 978-1578515141
- Product Dimensions: 16.5 x 3.2 x 24.8 cm
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